Everyone needs video in their marketing toolbag. Audio netcasts were said to have been outdated when video became affordable, but people are still listening to audio netcasts at their office, during their commutes, and while they exercise. And they are seeing continued growth. Here are two articles that discuss their growing popularity.

Via – Smallbiztrends.com

eMarketer projects that growth will continue for the U.S. podcasting audience through 2013 – 37.6 million people will download podcasts monthly, more than double the 2008 figure of 17.4 million. Podcast downloaders are expected to grow from 9% in 2008 to 17% in 2013.

Via –  eMarketer.com

A number of factors are driving the growth of the podcast-user base:

  • Greater ease of consumption for podcast content
  • Growing awareness of podcasting
  • Terrestrial radio’s use and promotion of podcasting
  • Increased penetration of portable players
  • The evolution of smart phones and proliferation of affordable mobile data plans

How can InternetVisibility.BIZ help?

We guide you from start to finish to create radio shows or netcasts that spotlight your product, service, or organization in the most effective way possible. We can do phone interviews, live streaming, on-location recording, and create a website for your show that is mobile friendly and optimized for multimedia.

AmericasDemocrats.org

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Bruce Hall’s Second Opinion

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